Benefits of Trademark Registration.
Trademark forms an important asset for the business organization. As indicated by one recent survey, trademarks represent, all factors considered, about forty percent of corporate value. As per the recent studies, one of the best trademarks in the entire world is value to be approximately cost two hundred and fifty billion dollars. By developing and protecting the business trademark, the organization ensures it serves its customers better by ensuring customer satisfaction by providing quality services, this in turn leads to more sales hence boosting the profit levels. It is important to note that a trademark can be represented by any symbol, logo or writing that is able to give the business a unique identity that is different from the ones used by other organizations operating in the same industry. Trademark also helps in promoting the quality of goods and services and in this way promote positive competition. An application to register a trademark in the United States is far less expensive than a patent filing. An application can be founded on either a true expectation to use the mark, which basically enables you to hold a check for up to four years after allowance of the application by the Trademark Office, genuine utilization of the mark in US Commerce, or responsibility for remote application or enlistment. It is essential to note that the business need to conduct a thorough search before making its trademark public to avoid conflicts with other business that might be using the same mark for their brand. This article discusses the importance of trademark in the business operation.
The major advantage of having a business trademark is the fact it ensures the business identity remains private and specific compared to other business activities existing in the same industry. Registering your trademark is the speediest and most financially effective approach to guarantee lawful selectiveness for the use of your name or logo and so forth. Registering your trademark can be compared to owning a land title when compared to real estate investing. Registration of the trademark also ensures you reduce the chances of other business preventing you from using your business logo or name. One of the most severe experiences the business can have is receiving a letter from an attorney that requires it to stop using its name or log that it previously owned because another business has claimed the legal right to that specific trademark.
The second importance of trademark is that it forms part of intangible property that business owns. The main objective of having to register the trademark with the commerce department is to ensure the business can have a legal claim to the trademark as an intangible property. It is important to note that trademark forms part of the business reputation and goodwill amongst its customer base and this ensures that the business products enjoy a specific brand that is unique to the other used by other business entities.
In conclusion, the benefits discussed above shows the importance of having trademark in the company.